WORK
Irish Fest 2026
SERVICES
JUN 2026 — AUG 2026
MARKETING | PRINT
Project Overview
Irish Fest is one of the United States’ largest Irish music and culture festival held annually at Milwaukee's lakefront Henry Maier Festival Park and organized by the nonprofit community organization CelticMKE.
Our task to market this festival included identifying visual communication trends within cultural communities, developing strategic messaging behind advertising campaigns inspired by these findings, and designing promotional graphics using preconceived brand elements for both print and digital channels.
Key Messaging
Community can exist in unexpected places
No matter where you travelled from, welcome home
Culture is the cornerstone of who we are
Community
Tradition
Culture
Warm Sun
HEX: #FBF6DA
RGB: (251, 246, 218)
CMYK: (2, 1, 16, 0)
Old Spice
HEX: #E17A21
RGB: (226, 122, 33)
CMYK: (8, 63, 100, 0)
Lavender
HEX: #94709B
RGB: (149, 113, 155)
CMYK: (46, 61, 17, 1)
Vintage Navy
HEX: #2D3647
RGB: (45, 54, 71)
CMYK: (83, 71, 49, 45)
Ink Stain
HEX: #081013
RGB: (9, 15, 18)
CMYK: (77, 68, 64, 82)
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Final Thoughts
Our visual solution employs a strong use of gritty textures, Celtic cultural symbols, and screenprint-like photo editing to evoke a warm hominess and humility that encourages people of all backgrounds to explore the Irish Fest community.
Credits: Melissa Ward (Marketing Director) & Molly Modlinski (Festival Director)
