WORK
JCC
SERVICES
JAN 2026 — MAY 2026
DESIGN | MARKETING
Project Overview
The Harry and Rose Samson Family Jewish Community Center is an expansive facility based in Whitefish Bay, Wisconsin inspired by Jewish values and dedicated to providing Milwaukee citizens with a welcoming space to build lasting community. Its services range anywhere from fitness and recreation to social services to cultural events for guests of all backgrounds.
While there, I assisted in designing animated, video, and photo-based digital marketing content to promote community events, opportunities, and available services to JCC visitors. Content I worked on included social media posts ads and digital signs. My role oversaw both the design as well as the management of all JCC and JCC Food Pantry digital sign slideshows.
Key Messaging
Everyone deserves to have opportunities for community
Wellness is multifaceted and encompasses the whole self
Jewish values and lifestyles can be applicable to all people
Education
Inclusion
Philanthropy
Clay
HEX: #AEA198
RGB: (174, 162, 153)
CMYK: (33, 33, 37, 0)
Poppy
HEX: #FF5859
RGB: (255, 89, 89)
CMYK: (0, 80, 58, 0)
Apricot
HEX: #FFAE75
RGB: (255, 174, 117)
CMYK: (0, 38, 57, 0)
Moss
HEX: #72D54A
RGB: (114, 213, 74)
CMYK: (56, 0, 93, 0)
Sea
HEX: #00ADBB
RGB: (0, 173, 187)
CMYK: (95, 0, 31, 0)
Iris
HEX: #AA7BC9
RGB: (170, 123, 201)
CMYK: (35, 57, 0, 0)
Pewter
HEX: #706258
RGB: (112, 98, 88)
CMYK: (52, 53, 59, 24)
Garnet
HEX: #D7006D
RGB: (215, 0, 109)
CMYK: (12, 100, 26, 0)
Gold
HEX: #D68230
RGB: (214, 130, 49)
CMYK: (14, 56, 95, 1)
Agate
HEX: #00B44F
RGB: (0, 180, 79)
CMYK: (90, 0, 97, 0)
Lapis
HEX: #2E7DE1
RGB: (46, 125, 225)
CMYK: (76, 49, 0, 0)
Amethyst
HEX: #B319AB
RGB: (179, 25, 171)
CMYK: (39, 92, 0, 0)
Sea Salt
HEX: #D8D1CA
RGB: (216, 209, 202)
CMYK: (14, 14, 17, 0)
Salmon
HEX: #FFA388
RGB: (255, 164, 136)
CMYK: (0, 45, 41, 0)
Firefly
HEX: #F3D09E
RGB: (243, 208, 158)
CMYK: (4, 18, 41, 0)
Mist
HEX: #D0E0D7
RGB: (209, 224, 215)
CMYK: (17, 4, 15, 0)
Sky
HEX: #76C3D4
RGB: (118, 195, 212)
CMYK: (51, 5, 14, 0)
Earth
HEX: #79420F
RGB: (121, 66, 15)
CMYK: (35, 72, 100, 37)
Promotion
Cultural Event
Community Event
Promotion
JCC Digital Signs
Social Media Ads
JCC Food Pantry Digital Signs
Final Thoughts
Our goal was to determine the most efficient and effective ways to communicate the wide variety of services that the JCC offers to not only its members but also the wider Milwaukee community. Visually, this manifested in an emphasis on motion-based content, streamlined layouts, and a consistent placement of calls-to-action.
Credits: Laura Bomber (Marketing Manager), Ori Baez (Graphic Designer), Max Levy (Digital Media Specialist), & Julie Lookatch (Chief Communications Officer)
