WORK
Betty Brinn
SERVICES
SEP 2024 — MAY 2025
DESIGN | BRANDING | MARKETING | PRINT | WEB
Project Overview
Betty Brinn Children's Museum is a nonprofit children’s museum in downtown Milwaukee, Wisconsin where kids build developmental skills, foundational education, and social awareness through hands-on engagement with interactive exhibits.
I was tasked with rebranding a local Milwaukee-based business and assigning it a new brand archetype, creating a comprehensive brand identity kit complete with a new logo suite, color palette, typography, and strategic applications across print and digital media.
Key Messaging
Playfulness is the cornerstone of intellectual genius
Connection is a key developmental skill for children
Education doesn't always have to be so serious all the time
Playfulness
Education
Fun
Bubblegum
HEX: #F15E90
RGB: (241, 94, 144)
CMYK: (0, 78, 15, 0)
Butterscotch
HEX: #FCAC3F
RGB: (252, 172, 63)
CMYK: (0, 37, 85, 0)
Green Apple
HEX: #71BD43
RGB: (113, 189, 67)
CMYK: (60, 1, 100, 0)
Bluebird
HEX: #15A6B3
RGB: (21, 166, 179)
CMYK: (77, 13, 29, 0)
Whiteout
HEX: #FFFFFF
RGB: (255, 255, 255)
CMYK: (0)
Raspberry
HEX: #E11B60
RGB: (225, 27, 96)
CMYK: (6, 99, 45, 0)
Firecracker
HEX: #F45B3A
RGB: (244, 91, 58)
CMYK: (0, 79, 84, 0)
Turf Green
HEX: #33843E
RGB: (51, 132, 62)
CMYK: (81, 26, 100, 11)
Blue Slushie
HEX: #008a99
RGB: (0, 138, 153)
CMYK: (84, 29, 36, 2)
Binary Black
HEX: #000000
RGB: (0, 0, 0)
CMYK: (100)
Final Thoughts
My visual solution employs vivacious colors, playful iconography, and a witty brand voice to illustrate the Jester archetype’s fun-loving personality. Such lighthearted vibrancy is not only fit for a youth-centric organization and encourages higher brand visibility but the Jester’s focus on building community more directly addresses the social awareness developmental issues that many children face in a time when virtual environments now dominate in-person human interactions.
Credits: Angela Ryan (Supervising Professor) & Lisa Moline (Supervising Professor)
